The Engagement Strategy Blog

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The Engagement Strategy Blog

A B2P Executive Case Study on Starbucks' Journey from Digital Transaction Theater to Community-Driven Growth

The $220B Operational Trap: From Digital Transactions to Human Connection

October 13, 2026

Community Marketing Strategy

Community Marketing Strategy: The Complete Guide (2026 Executive Update)

September 14, 2026

The Execution Trap: How I Fell Into Narrative Silence (And What It Costs Your Business)

September 14, 2026

The Strategic Soul of Healthcare Marketing

September 8, 2026

The Ninety-Day Post-Raise Trap: Why Specialized Founders Lose Their Launch Window (And How to Secure It)

September 1, 2026

Brilliant Minds, Silent Brands: The Five Blind Spots of the Specialist Founder

August 25, 2026

The Technical Plateau and the High Cost of Narrative Silence

August 11, 2026

White Paper: Why Scaling Firms Fail and the Power of Narrative Infrastructure

The Signal, the Noise, and the Human Soul: Redefining Engagement in the Age of Agentic AI

Why Your Brand Needs a Soul

The Words We Choose: Putting People Back at the Center of Biotech

Navigating the 2025 LinkedIn Landscape: A Strategic Brief for Executive Leadership

November 27, 2025

To Ai or not to Ai, That is the question.

November 27, 2025

Creating a Patient-Centric Healthcare Experience

Thoughts about Influencer marketing, KOLs and a few hard facts

February 19, 2023

What is Community-based marketing in healthcare?

February 17, 2023

New Year – New Horizons! Let’s connect in 2023

December 29, 2022

When innovation trumps compassion it’s bad for healthcare

September 6, 2022

Responsibility, flexibility and business

Engagement isn’t bought, it’s driven by reciprocity

Startup Marketing – why it is not enough to have an innovative idea?

Digital Literacy is the foundation for Digital Transformation

January 13, 2021

Personal Brand – should you invest in it?

January 7, 2021

Community building as a service, Engagement as a passion

Podcast: Engagement as a Passion – The Tachless Show

January 1, 2021

Guide to Remote Team Management In the “New Normal”

November 29, 2020

Why Digital Literacy is more important now than ever!

Join Us at Digital Marketing Europe 2020 in Vilnius this May!

February 20, 2020

How to toggle LinkedIn Private mode on an off and what are the consequences

January 30, 2020

LinkedIn Private Mode Obsession

LinkedIn Private Mode – a misplaced obsession

LinkedIn SSI (Social Selling Index) Score

LinkedIn’s SSI (Social Selling Index) Score: don’t bother (too much) with it

August 15, 2018

VR in Education - what teachers can do

How teachers can use Virtual Reality to create immersive educational experiences

Security and social media

What GDPR means for people and the link to Choice, Responsibility and Freedom

GDPR and what it means

GDP what now? Thoughts about GDPR

Community based marketing case study

How to increase traffic to your booth and website, leads and sales by harnessing your community as a marketing team

January 23, 2018

Las Vegas

#CES2018 about to kick off – what to expect and a must see list

January 8, 2018

VR and shopping

2018 VR trends, predictions and applications

December 10, 2017

storytelling background old books

Storytelling – an art everyone needs to master & 2 great TEDx talks about it

August 24, 2017

[Guest Post] A Tribute to Ambiguity and Vagueness / Shay Ben-Barak

Engagement Strategy

Engagement Strategy – what it is and why you need it in your marketing

KPI and growth

Everybody keeps asking me for KPIs

Spotlight on Andrea Romoli!

Making noise

The art of making noise

February 9, 2017

Lead with value

Inbound marketing: The importance of creating a “body of knowledge”

February 5, 2017

What makes a true community manager?

January 23, 2017

Back in Italy with some really amazing teams!

January 17, 2017

Deal Flow – Screening ventures / startups and making sure you pick winners

PARALLELS – A STORY OF GROWTH

LinkedIn Tip: Who’s viewed my profile

3 reasons to start using Google+ in your Marketing Strategy right now (other than SEO)

[Infographic] The 3 Ws model to successful Business & Marketing Strategy

February 23, 2016

Growth

January 15, 2016

Brand – It’s not (just) how you look, it’s who you are

December 1, 2015

Community Management as a tool for conversion and retention

November 28, 2015

Community Management as a state of mind for Start-up marketing

November 23, 2015

[Video] How To build communities that drive revenue and growth (Hebrew)

November 14, 2015