I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…
Preparing for the “New Normal” The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH – Work from Home) is only one thing that is becoming a habit that will stay with us for a long time. Other aspects are eLearning and eConferences, among others. Businesses all…
We’ve been writing quite a bit about LinkedIn and for LinkedIn in various capacities. LinkedIn is one of the main platforms we work with and on, because we mostly serve B2B businesses (we have proven LinkedIn to be extremely valuable for B2C businesses as well, but that’s for a different post). Over the years we…
Case Study for B2B and B2C companies that want to up their trade show game and overall online presence without increasing budget A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally bring back from that particular trade show. The…
Watch Elinor Cohen’s talk on B2B Insights 2015 about harnessing the power of communities to promote revenue and growth. The talk was given in Hebrew. The English presentation that accompanied the talk can be found here.