Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…
Over one year has passed since we first heard of covid-19. Since then, nothing has been the same; one sector most affected is the business sector. The pandemic has led to businesses having to close down and those still running had to find ways to survive the pandemic’s effects. This forced a quick implementation of…
Preparing for the “New Normal” The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH – Work from Home) is only one thing that is becoming a habit that will stay with us for a long time. Other aspects are eLearning and eConferences, among others. Businesses all…
We’ve been writing quite a bit about LinkedIn and for LinkedIn in various capacities. LinkedIn is one of the main platforms we work with and on, because we mostly serve B2B businesses (we have proven LinkedIn to be extremely valuable for B2C businesses as well, but that’s for a different post). Over the years we…
Elinor Cohen Named one of the top ten tech influencers for CES 2018 Earlier this week Digiobs, the French PR company, published its “what to expect” report for CES 2018, naming The Engagement Strategy Group’s Elinor Cohen, one of the top ten CES2018 tech influencers. In addition to naming the leading people talking about CES…
With 2017 coming to a close, VR has become one of the leading trends with searches for anything and everything “VR” going up over the past 6 months, especially in relation to news and video. Market size and profitability is estimated to reach over $28 billion by 2020, 15 times what it’s worth today. And…
“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…
Is it possible that the people/companies you choose to accept services from, as a consumer, are not the ones who are the most professional but just the loudest? Is it possible in a digital world filled with so much noise, to choose a professional service provider and not just a noisy one? What are the…
We’re back in Italy this week, mentoring at H-Farm. Every time we come here we get to meet truly awesome innovative and inspirational people and this time is no different. We’re fortunate to work with these enthusiastic entrepreneurs from all over Europe and help them focus, refine their stories and identify their communities. In the…
Incubators, Accelerators and Venture capitals all know this issue all too well – how do you ensure good deal flow (rate of new business and startups coming in) while still maintaining a high level of screening to make sure you bet on the right horse. After all, investment is a bet and it can pay…