The above is the title of my most recent talk given at the Digital Marketing Europe 2021 conference. I decided to “write up” my talk as a post for the benefit of our readers because I think it’s important, especially in light of the latest pandemic year+ that we’ve all been experiencing with everything going…
A little before 2020 ended, Elinor had the chance to sit down for a quick chat with Sean W. from We Live to Build and talk about what “personal brand” means in her book. Specifically, Elinor shared from her experience and the experience of dozens of founders, CEOs and startups that we have helped over the…
Community Building as a service (CMaaS), Engagement as a passion A couple of months ago, Elinor had the honor of being a guest on Kira Tchernikovsky’s new podcast, called “Tachless Show”. Tachless is a word in Hebrew slang that means “straight forward” or “on point”. Kira created the show to engage with and feature people…
Elinor Cohen Named one of the top ten tech influencers for CES 2018 Earlier this week Digiobs, the French PR company, published its “what to expect” report for CES 2018, naming The Engagement Strategy Group’s Elinor Cohen, one of the top ten CES2018 tech influencers. In addition to naming the leading people talking about CES…
“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…
By: Elinor Cohen January 23rd marks #CMAD (Community Managers Appreciation Day). Traditionally it is a day when community managers around the world celebrate their awesomeness and come together for a series of webinars, hackathons and whatnot to connect….with each other. After a whole year of connecting to and with their communities, it’s nice to finally…
We’re back in Italy this week, mentoring at H-Farm. Every time we come here we get to meet truly awesome innovative and inspirational people and this time is no different. We’re fortunate to work with these enthusiastic entrepreneurs from all over Europe and help them focus, refine their stories and identify their communities. In the…
This post was originally published by Elinor Cohen on the Times of Israel in May 2015: I recently had the pleasure to be interviewed on an internet radio program for entrepreneurs called “StartIt”. Every week the host, Ory Arbel, brings in a guest from the start-up ecosystem in Israel (the show is in Hebrew) to speak…
Watch Elinor Cohen’s talk on B2B Insights 2015 about harnessing the power of communities to promote revenue and growth. The talk was given in Hebrew. The English presentation that accompanied the talk can be found here.