Elinor Cohen, a.k.a The Social Fairy, is an Engagement Strategist (a combination of Community Management, Content Marketing, Online Marketing and Social PR), dedicated to helping brands grow, evolve and engage. Focused on the Human aspect of anything and everything around us and remembering that all business is done with and between people, she works with brands to help them evolve and adopt the B2P approach – Business to People. Based in the world’s innovation hub – Israel, the Start-up nation – Elinor is working globally with brands from around the world.
Business Development Strategist
A seasoned web developer and entrepreneur, Aviram has dabbled in Business, web & mobile applications and startups for the past 15 years. Aviram believes that any business strategy has to be rooted firmly in the added value to the community of users/buyers/partners. Without a meaningful added value there is no edge and no real innovation. Aviram consults brands on business strategy and models, and helps them define their “added value” from which all other strategy (marketing too) is derived.