Engagement Strategist, creator of the 3W's model for marketing and community development, helping brands grow and evolve all over the world. Writer, world creator, avid cook and cat nutter. Founder of the Social Fairy and Co-Founder of the Engagement Strategy Group

Engagement isn’t bought, it’s driven by reciprocity

Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…

Fintech & Banking

In recent years, we have had the opportunity to advise several clients in Fintech (financial technology startups, payments, eCommerce) and global banks. This is not a trivial industry, since besides being deeply rooted in traditional customs and habits, it is also riddled with multiple complex regulatory restrictions, and must deal with an aura of “old…

Travel & Tourism

We love to travel. Who doesn’t? Being fortunate enough to work with multiple travel and tourism companies has given us access to insights on the industry (and to really awesome places in the world!). Our experience spans consulting and helping build the business from the ground up to companies on the higher end of the…

Digital Health

Unlike Medical Device, Digital Health is a more trendy vertical because it is, by nature, a B2C one. It is easier to sell a service or a product when you sell it directly to patients and it is less of a challenge to develop strong communities of patients and caregivers for a digital product. Everyone…

Medical Device

One of the first verticals we found ourselves in was Medical Devices Marketing. Working with several companies developing medical technology for different fields (Nuclear medicine, fall prevention, dialysis, radiotherapy and more) helping them find a unique voice, tell their story in a simple way that even the layman understands and access new markets, investors and…

LinkedIn SSI (Social Selling Index) Score

LinkedIn’s SSI (Social Selling Index) Score: don’t bother (too much) with it

Originally Published on April 9, 2016 on my LinkedIn Profile, but still relevant today! LinkedIn keeps innovating, changing things around and introducing new features. One of those new features is the “Sales Navigator”, a premium tool designed to help paying members get more leads faster and easier. As part of this tool, LinkedIn introduced the…