Responsibility is a very serious word and people use it often in a stern voice. You have to be responsible when you do business, you have to be responsible in marketing, you have to be responsible with your money, you have to be responsible for your service quality and your clients’ happiness. But what does…
Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…
The above is the title of my most recent talk given at the Digital Marketing Europe 2021 conference. I decided to “write up” my talk as a post for the benefit of our readers because I think it’s important, especially in light of the latest pandemic year+ that we’ve all been experiencing with everything going…
We have also had the opportunity and the honor to take part in the exciting journeys of several companies, which became global leaders in their fields of VR, IoT, Wearables and Consumer Electronics. Working with these companies (on an ongoing basis) has given us interesting insights into the market for rich and deep tech products and…
In recent years, we have had the opportunity to advise several clients in Fintech (financial technology startups, payments, eCommerce) and global banks. This is not a trivial industry, since besides being deeply rooted in traditional customs and habits, it is also riddled with multiple complex regulatory restrictions, and must deal with an aura of “old…
We love to travel. Who doesn’t? Being fortunate enough to work with multiple travel and tourism companies has given us access to insights on the industry (and to really awesome places in the world!). Our experience spans consulting and helping build the business from the ground up to companies on the higher end of the…
Unlike Medical Device, Digital Health is a more trendy vertical because it is, by nature, a B2C one. It is easier to sell a service or a product when you sell it directly to patients and it is less of a challenge to develop strong communities of patients and caregivers for a digital product. Everyone…
One of the first verticals we found ourselves in was Medical Devices Marketing. Working with several companies developing medical technology for different fields (Nuclear medicine, fall prevention, dialysis, radiotherapy and more) helping them find a unique voice, tell their story in a simple way that even the layman understands and access new markets, investors and…
Originally Published on April 9, 2016 on my LinkedIn Profile, but still relevant today! LinkedIn keeps innovating, changing things around and introducing new features. One of those new features is the “Sales Navigator”, a premium tool designed to help paying members get more leads faster and easier. As part of this tool, LinkedIn introduced the…
By: Elinor Cohen & Rob Crasco VR (Virtual Reality) is one of the trending buzzwords of the last couple of years, and yet many people say it still has a way to go until it “catches”. To the layman it may get a bit confusing with news headlines ranging from “Is Virtual Reality dangerous for…
