Engagement isn’t bought, it’s driven by reciprocity

Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…

Guide to Remote Team Management In the “New Normal”

Managing the unmanageable: Working with dispersed / remote teams and not losing your mind 2020 has plunged the world into a whirlwind of unknowns and “new normal” but one of the most significant changes was the switch to remote work, or “work from home”. Countries call it by different names such as “smart working” (here…

Las Vegas

#CES2018 about to kick off – what to expect and a must see list

Elinor Cohen Named one of the top ten tech influencers for CES 2018 Earlier this week Digiobs, the French PR company, published its “what to expect” report for CES 2018, naming The Engagement Strategy Group’s Elinor Cohen, one of the top ten CES2018 tech influencers. In addition to naming the leading people talking about CES…

Engagement Strategy

Engagement Strategy – what it is and why you need it in your marketing

“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…