Digital Literacy is the foundation for Digital Transformation

Over one year has passed since we first heard of covid-19. Since then, nothing has been the same; one sector most affected is the business sector. The pandemic has led to businesses having to close down and those still running had to find ways to survive the pandemic’s effects. This forced a quick implementation of…

How to toggle LinkedIn Private mode on an off and what are the consequences

For some reason the LinkedIn private mode has been one of the most searched and researched options on google over the past 2 years. The following is a summary from several articles we’ve written about it so you have all the answers in one place. What is LinkedIn Private Mode and how to use it?…

LinkedIn SSI (Social Selling Index) Score

LinkedIn’s SSI (Social Selling Index) Score: don’t bother (too much) with it

Originally Published on April 9, 2016 on my LinkedIn Profile, but still relevant today! LinkedIn keeps innovating, changing things around and introducing new features. One of those new features is the “Sales Navigator”, a premium tool designed to help paying members get more leads faster and easier. As part of this tool, LinkedIn introduced the…

Community based marketing case study

How to increase traffic to your booth and website, leads and sales by harnessing your community as a marketing team

Case Study for B2B and B2C companies that want to up their trade show game and overall online presence without increasing budget A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally bring back from that particular trade show. The…

storytelling background old books

Storytelling – an art everyone needs to master & 2 great TEDx talks about it

What is Storytelling? Storytelling is something we all do, whether or not we’re aware of it. From campfires and shamans thousands of years ago, through cave wall paintings and hieroglyphs, to books and presentations. If you’re teaching your kids something – you tell a story, if you pitch an idea to your boss – you…

Engagement Strategy

Engagement Strategy – what it is and why you need it in your marketing

“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…