I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…
Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY! People are finally starting to realize that community is important and that it can be a marketing channel”. But then I noticed another thing, people search but do not seem to find the answers…
Responsibility is a very serious word and people use it often in a stern voice. You have to be responsible when you do business, you have to be responsible in marketing, you have to be responsible with your money, you have to be responsible for your service quality and your clients’ happiness. But what does…
Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…
Over one year has passed since we first heard of covid-19. Since then, nothing has been the same; one sector most affected is the business sector. The pandemic has led to businesses having to close down and those still running had to find ways to survive the pandemic’s effects. This forced a quick implementation of…
Preparing for the “New Normal” The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH – Work from Home) is only one thing that is becoming a habit that will stay with us for a long time. Other aspects are eLearning and eConferences, among others. Businesses all…
For some reason the LinkedIn private mode has been one of the most searched and researched options on google over the past 2 years. The following is a summary from several articles we’ve written about it so you have all the answers in one place. What is LinkedIn Private Mode and how to use it?…
Originally Published on April 9, 2016 on my LinkedIn Profile, but still relevant today! LinkedIn keeps innovating, changing things around and introducing new features. One of those new features is the “Sales Navigator”, a premium tool designed to help paying members get more leads faster and easier. As part of this tool, LinkedIn introduced the…
Case Study for B2B and B2C companies that want to up their trade show game and overall online presence without increasing budget A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally bring back from that particular trade show. The…
What is Storytelling? Storytelling is something we all do, whether or not we’re aware of it. From campfires and shamans thousands of years ago, through cave wall paintings and hieroglyphs, to books and presentations. If you’re teaching your kids something – you tell a story, if you pitch an idea to your boss – you…