While our methodology is industry agnostic and can work for any company, we can say without a doubt that we specialize in working with healthcare companies. We didn’t plan this, but over the last decade or so we’ve worked with and mentored probably close to a hundred startups and SMEs in healthcare. It started a few clients and snowballed into our core expertise.
Simply put, we know what it takes to bring to market healthcare products. We know the regulations, we know the challenges and we specialize in helping our clients from the first stages of planning their products to ensure product-market-fit to the commercialization stage.
We create winning strategies for healthcare companies whether they are in the MedTech (medical devices), HealthTech (digital health and healthcare software) or Biotech (diagnostics, pharmaceuticals, nutraceuticals) markets.
Our advantage is in understanding the challenges healthcare companies face such as:
- Make people (investors, clients) understand what they do with minimum technical/medical terms
- Protecting their IP – how much is it ok to tell the world before the patents are granted, when is the right time to say it
- Create a connection between the company’s products to a bigger more “trendy” vertical to gain access to more investors (example: AI, wearable, IoT, Industry 4.0 etc.)
- Funding – MedTech companies usually require larger sums of funding from the get go and it is not easy to find investors who believe in the dream
- Market penetration – these are mostly B2B companies, whose products will sell to hospitals, clinics, other manufacturers… not directly to patients. Yet, without the power of added value and strong communities even the business clients will not know about them. So how do you put the “C” into the “B” and use a community development approach to generate thought leadership and demand from the ground up? So that patients learn of this new exciting technology and demand it from their caregivers?
- For digital health companies determining their initial market segment or niche – so it is not too broad or competitive yet not too small to damage profitability
- Planning the digital product correctly – UI/UX is crucial to these companies and often they skip this part or “save it for later” because they haven’t enough funding yet. When is the right time to invest in design? How much and why?
- Building a marketing strategy that is long term enough and strong enough to stand above the noise in the hodgepodge of digital products (any!) out there. So many digital products that were not meant to be medical take on medical market segments because there is a need. How do you convey to the patients that yours is a real solution to their ailment?
- Connection to hardware – many digital health entrepreneurs find out after they develop their product that it will not work unless connected to hardware, such as a wearable (or will work better with it) – how do you foresee these requirements before you spend a lot of time and money on a product that doesn’t work well or at all? In other words – how do you improve your chances for product – market fit?
- Finding partners – for a digital health product to be successful it can never stand alone. At the very least it has to be easy and affordable to use by the patients, but the whole point of such products and services is the connectivity and access to caregivers, knowledge, treatment… without partners to provide these added values to the patient community, your product will not soar. How do you find these partners? Which community is the first one your should build? the patients/users, or the partners?
Our experience, accumulated over more than a decade, positions us in a unique place where we can become true partners to our clients and help them get things done right from the start.
Our services to healthcare clients include:
- Community-based marketing and engagement strategy
- Community building & management (patients, Key opinion leaders, customers)
- Content marketing
- Email marketing
- Overall growth strategy
- And much more…