Six years ago, when Elinor started her journey, she was a community manager looking to take on clients’ challenges in developing and managing communities and social media.
After a very short while, she noticed the gap goes deeper and market needs are for something more. A “combined mix” of services so to speak.
“Engagement strategy” was born out of her trying to create a tailor made mixture of services for each and every client individually.
However, Engagement strategy is not a service based perspective. It looks at the whole business model from a very different angle, the one of communities.
Engagement strategy begins with identifying the communities of a business, learning their language, the places they “hang in” (online and offline!), their actual needs from the client’s business or brand, and from there stimulate the business growth process.