A little before 2020 ended, Elinor had the chance to sit down for a quick chat with Sean W. from We Live to Build and talk about what “personal brand” means in her book.
Specifically, Elinor shared from her experience and the experience of dozens of founders, CEOs and startups that we have helped over the years, what building a personal brand, or investing it, means for C-Level execs and how their personal brand, ties with their corporate brand.
From reaching more investors, to humanizing the brand for clients to getting easier PR – investing in your personal brand is important and should be done right (with proper strategy).
Sean then went on to write an excellent article featuring more insights from CEOs and entrepreneurs. Well worth the read as you begin your personal or corporate branding journey of 2021.